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← Underscore Marketing

Social Media Manager

Underscore Marketing
Location
Remote-United States
Posted
24 days ago
Department
Social
What they actually want (must-haves)
  • Minimum 4 years' experience in paid social as a Social Media Strategist, Paid Campaigns Manager, or similar role
  • Proven track record operating paid social at scale across platforms such as Facebook, Instagram, LinkedIn, TikTok, and Reddit
  • Demonstrated experience analyzing large volumes of media data and translating it into actionable insights
  • Advanced Excel skills and proficiency in reporting and visualization tools such as Tableau, Looker Studio, or Google Analytics
  • Strong organizational skills and budget management experience
  • Strong written and verbal communication skills
Nice to have
  • Experience across other biddable channels, including programmatic and paid search platforms
  • Pharmaceutical, healthcare, or other regulated-industry marketing experience
  • Experience with healthcare audience providers
  • Familiarity with additional data analysis tools such as SQL, Power BI, or Google BigQuery
What the job really is

The Social Media Manager will develop, activate, optimize, analyze, and report on paid social campaigns across platforms like Meta, LinkedIn, TikTok, and Reddit. This role involves collaborating with cross-functional teams to align social media efforts with client marketing strategies, managing campaign budgets, and analyzing media data to derive actionable insights. The position requires working during U.S. East Coast business hours and demands a strong analytical focus to drive performance and optimize campaigns.

Things to weigh
  • Role requires working during U.S. East Coast business hours
  • Focus on healthcare marketing may limit broader industry exposure
  • High analytical demands may not suit those preferring creative roles
Job score2.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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