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Senior Paid Marketing Strategist

Typeform
Location
Germany (Remote) ; Ireland (Remote); Netherlands (Remote) ; Portugal (Remote) ; Spain (Remote) ; United Kingdom (Remote)
Posted
1 month ago
Department
Marketing
What they actually want (must-haves)
  • Around six or more years of hands on and strategic experience in performance marketing and media buying.
  • Strong experience managing paid social and video channels, ideally including TikTok, YouTube and Meta.
  • Experience owning campaigns from initial idea and creative brief through implementation, optimisation and measurement.
  • A track record of managing six figure budgets and delivering efficient performance.
  • Experience working with MMM, incrementality testing or other measurement methods beyond traditional attribution.
  • Strong analytical skills and confidence working with campaign performance, conversion funnels, CAC and LTV.
Nice to have
  • Experience working in SaaS or B2B lead generation.
  • Experience across sales technology or marketing technology.
  • Experience managing external agencies or digital production partners.
  • Experience with ad servers and campaign trafficking.
What the job really is

As a Senior Paid Marketing Strategist at Typeform, you will lead the strategy and performance of key paid acquisition channels such as TikTok, YouTube, and Google Performance Max. This role involves managing significant media budgets, developing and optimizing campaigns, and collaborating with creative teams to drive new customer signups. You will also focus on measuring the impact of marketing efforts through advanced methodologies like Marketing Mix Modelling and incrementality testing.

Things to weigh
  • Remote work flexibility across multiple countries.
  • Focus on advanced marketing measurement techniques may require a strong analytical background.
  • The role involves significant budget management, which may come with high expectations for performance.
Job score2.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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