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← Trust Bank

Performance Marketing Lead

Trust Bank
Location
Singapore
Posted
7 days ago
Department
Customer
What they actually want (must-haves)
  • 10+ years in performance or growth marketing
  • Experience leading paid acquisition strategy at a consumer app, e-commerce, fintech, or digital-first brand
  • Deep expertise across paid social, paid search, and mobile app install campaigns
  • Strong command of mobile measurement partners (AppsFlyer or Adjust), SKAN/ATT, GA4
  • Comfortable with data SQL and spreadsheet-level analysis
  • Excellent stakeholder management skills
Nice to have
  • Prior performance marketing experience at e-commerce or high-growth fintech
  • Experience designing or scaling referral, loyalty or partnership-driven growth loops
  • Familiarity with Singapore's media landscape and MAS guidelines on financial promotions
  • Working knowledge of Python or scripting for marketing automation and reporting
What the job really is

As the Performance Marketing Lead at Trust, you will be responsible for developing and executing the performance marketing strategy to optimize paid acquisition efforts across various channels. This role involves managing a substantial media budget, analyzing performance metrics, and collaborating with cross-functional teams to ensure compliance with advertising guidelines. You will also lead a team of marketing specialists and work closely with creative and analytics partners to drive effective campaigns.

Things to weigh
  • No salary listed
  • Role involves managing a multi-million-dollar annual media budget
  • High level of responsibility and expectation for performance optimization
  • Requires strong compliance knowledge due to the banking environment
Job score3/5
Benefits1/5
Freshness5/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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