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CRM Manager (Braze Preferred)

Too Good To Go
Location
New York, New York, United States
Posted
23 days ago
Department
Marketing
Salary
$85,000 - $103,000
What they actually want (must-haves)
  • 3–5 years of hands-on experience in CRM, Lifecycle, or Retention Marketing
  • Proven track record in a mobile-first marketplace or high-growth B2C app environment
  • Power user of Braze (or similar platforms like Iterable/Salesforce Marketing Cloud)
  • Ability to manage multi-channel orchestration across email, push, in-app
  • Data fluency with experience in A/B testing and tracking CRM impacts on CAC, LTV, and frequency
  • Strategic thinking with tactical execution capabilities
What the job really is

The CRM Manager will lead the strategy and execution of CRM initiatives for North America, focusing on user retention and B2B lead generation. This role involves managing multi-channel campaigns, optimizing the tech stack, and collaborating with global teams to enhance user engagement and lifecycle management. The position requires a hands-on approach to building campaigns and analyzing data to drive growth and effectiveness.

Benefits
  • Modern Hybrid Model with focused remote work and collaborative office days
  • Global Mobility to work from abroad for up to 30 days per year
  • 20 days of paid vacation plus additional paid volunteer time
  • Comprehensive paid parental leave with top-up support
  • 100% employer-paid medical, dental, and vision options
  • Access to Employee Assistance Program (EAP) for mental health care and family support
Things to weigh
  • No specific mention of career advancement opportunities
  • Role involves significant collaboration with global teams, which may require adaptability to different working styles
  • Salary range provided, but actual salaries may vary based on various factors
Job score4.4/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency5/5

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