HHiring Reality
← Tomofun

Lifecycle Marketing Manager - Retention & Engagement

Tomofun
Location
Taipei, Taiwan
Posted
13 days ago
Department
MKT
What they actually want (must-haves)
  • 5+ years of experience in lifecycle, CRM, or retention marketing within a consumer subscription business
  • Advanced expertise with customer engagement and CDP platforms such as Braze, Amplitude, Mixpanel
  • Strong analytical and strategic thinking skills
  • Demonstrated experience designing and leading lifecycle experimentation strategies
  • Proven ability to leverage AI tools and workflows
  • Experience influencing cross-functional stakeholders across Product, Data, Growth, Engineering, and Regional Marketing
What the job really is

As a Lifecycle Marketing Manager at Tomofun, you will lead initiatives focused on customer engagement and retention within the pet tech industry. Your role involves designing systems and frameworks to enhance customer value, partnering with cross-functional teams to define behavioral signals, and establishing measurement frameworks for lifecycle programs. You will also be responsible for developing advocacy programs and guiding regional strategies while maintaining global consistency.

Benefits
  • Flexible Time-off policy
  • Flexible working hours and work-from-home once a week
  • Medical insurance and free yearly health checkup
  • Yearly health checkup subsidy for your pets
  • Weekly grooming service for your fur babies
  • 2 free Furbos for each full-time team member
Things to weigh
  • No salary listed
  • Role involves significant cross-functional collaboration which may require strong interpersonal skills
  • The position requires advanced expertise in specific platforms and tools, which may limit candidates without this experience
Job score3.4/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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