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Senior Product Marketing Manager

Togetherwork
Location
Arts
Posted
23 days ago
Department
DanceStudio-Pro
What they actually want (must-haves)
  • Bachelor’s degree in Marketing, Business, or a related field
  • 7+ years of progressive experience in Product Marketing, Vertical Marketing, or B2B SaaS marketing
  • Experience serving as a strategic marketing partner to Product, Sales, and Demand Generation teams
  • Proven ability to develop market strategies and go-to-market programs that drive measurable business results
  • Experience owning positioning, messaging, launches, competitive strategy, and sales enablement
  • Strong understanding of how to turn customer and market insights into differentiated marketing strategies
Nice to have
  • Experience marketing technology or software to arts organizations, performing arts businesses, dance studios, arts education organizations, or adjacent markets strongly preferred
What the job really is

The Senior Product Marketing Manager for the Arts vertical will lead the marketing strategy and go-to-market efforts for TogetherWork's products aimed at the arts and performing arts industries. This role involves collaborating with cross-functional teams to develop market insights, create compelling narratives, and drive growth through effective positioning, messaging, and demand generation strategies. The position requires a blend of strategic thinking and hands-on execution to influence product development and sales enablement while ensuring alignment across various departments.

Benefits
  • Medical, dental, and vision insurance options
  • 100% Employer paid short/long term disability
  • 100% employer-paid Basic Life and AD&D insurance
  • 401(k) retirement plan with a 100% company match up to 4%
  • Flexible paid personal/vacation time built on mutual trust and accountability
  • 10 sick days annually
Things to weigh
  • Role involves significant cross-functional collaboration which may require strong interpersonal skills.
  • No specific salary listed in the posting.
  • The position is hybrid or remote, which may appeal to candidates looking for flexibility.
  • Candidates must be authorized to work in the U.S. without sponsorship, which may limit some applicants.
Job score3.4/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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