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Product Marketing Manager

Togetherwork
Location
Marketing
Posted
1 month ago
Department
TW Corp
What they actually want (must-haves)
  • Direct experience marketing to associations or association-based organizations
  • Bachelor's degree in Marketing, Business, or a related field
  • 7+ years of progressive experience in Product Marketing, ideally within a B2B SaaS or enterprise software environment
  • Proven success in developing and executing go-to-market strategies that drive measurable business results
  • Exceptional written and verbal communication skills
  • Strong analytical and strategic thinking skills
Nice to have
  • Experience marketing software or technology solutions to associations, fraternities and sororities, or other member-based organizations
  • Understanding of the needs and operating models of associations and fraternal organizations
  • Comfortable managing multiple priorities and projects simultaneously in a fast-paced environment
  • Thrives in a collaborative, team-oriented culture
  • Comfortable with camera-on meetings and executive-level communication
What the job really is

The Product Marketing Manager will be responsible for leading go-to-market strategies for the Association and Fraternal verticals, focusing on product positioning, messaging, and revenue growth. This role involves collaborating with Product, Sales, and Growth Marketing teams to ensure that marketing efforts resonate with target audiences, while also conducting market research and developing content to support sales enablement. The manager will track performance metrics and leverage AI tools to enhance marketing efficiency and effectiveness.

Benefits
  • Medical, dental, and vision insurance options
  • 100% Employer paid short/long term disability
  • 100% employer-paid Basic Life and AD&D insurance
  • 401(k) retirement plan with a 100% company match up to 4%
  • Flexible paid personal/vacation time built on mutual trust and accountability
  • 10 sick days annually
Things to weigh
  • No salary listed
  • Candidates must be authorized to work in the United States without requiring sponsorship
  • The role requires a deep understanding of specific verticals which may limit broader applicability of skills
Job score3.4/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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