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IME:IN:Operations:Campaign Strategist:Senior Consultant

Referrals Only
Location
Bangalore, India
Posted
1 month ago
Department
30_TWRKS Marketing & Communications
What they actually want (must-haves)
  • 6+ years in B2B marketing with experience in industry/vertical marketing, campaign strategy or ABM
  • A genuine AI-first working style with daily, hands-on use of AI in ideation, content development and decision-making
  • Excellent storytelling and stakeholder management skills across global and regional teams
  • Strong bias for speed and action; comfortable prioritising and deciding with incomplete information
  • Comfortable working with ambiguity in a fast-paced environment
What the job really is

The Campaign Strategist will lead AI-driven marketing campaigns from market signal identification to execution, collaborating with various teams to create and optimize campaign assets. This role involves hands-on work with content and design, managing vertical pages on the website, and continuously tracking and optimizing campaign performance based on real-time data. The position requires a strong focus on using AI as a core part of the campaign strategy and execution process.

Things to weigh
  • No salary listed
  • Role is individual contributor, which may limit leadership opportunities
  • Focus on AI may require continuous learning and adaptation to new tools and trends
Job score2.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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