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RedNote Marketing Specialist

Think Academy US
Location
San Jose, CA
Posted
18 days ago
Department
Marketing
What they actually want (must-haves)
  • 2+ years of Xiaohongshu operations experience, with experience independently managing an account and being accountable for content performance
  • Hands-on experience with Xiaohongshu paid advertising, with a solid understanding of paid media and user acquisition fundamentals
  • Experience in education, tutoring, or education technology
  • Strong content skills, with the ability to independently handle topic selection, scripting, copywriting, and content production
  • Strong sense of ownership, attention to detail, and ability to proactively drive projects and deliver results
  • CET-6 or above, with the ability to communicate in English in day-to-day work
Nice to have
  • Strong research skills and the ability to quickly understand and synthesize complex topics
  • Strong user insight and understanding of parents’ needs and decision-making
  • Experience using AI tools to improve content production efficiency
  • Ability to take feedback, iterate quickly, and thrive in a fast-paced environment
What the job really is

The RedNote Content Growth Specialist will focus on driving user acquisition through Xiaohongshu by managing content creation and optimizing performance to attract Chinese-speaking parents in the US. The role involves creating high-quality content, connecting it with paid growth strategies, and analyzing results to improve the user acquisition funnel. This position offers the opportunity to work on a new growth initiative and potentially transition to a full-time role based on performance.

Benefits
  • Base Pay: $6000/month
  • Performance Bonus: Up to 10% of base compensation
  • High-performing candidates who consistently demonstrate ownership and deliver strong results will have the opportunity to transition into a full-time role
Things to weigh
  • Position requires onsite work in Beijing and travel to the US for several months
  • Role involves building a new user acquisition model, which may come with uncertainties
  • Focus on Xiaohongshu may limit exposure to other platforms
Job score3/5
Benefits2/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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