HHiring Reality
← Think Academy US

Content Growth Specialist

Think Academy US
Location
San Jose, CA
Posted
23 days ago
Department
Marketing
What they actually want (must-haves)
  • 2+ years of Xiaohongshu operations experience, with experience independently managing an account and being accountable for content performance
  • Hands-on experience with Xiaohongshu paid advertising, with a solid understanding of paid media and user acquisition fundamentals
  • Experience in education, tutoring, or education technology
  • Strong content skills, with the ability to independently handle topic selection, scripting, copywriting, and content production
  • Strong sense of ownership, attention to detail, and ability to proactively drive projects and deliver results
  • CET-6 or above, with the ability to communicate in English in day-to-day work
Nice to have
  • Strong research skills and the ability to quickly understand and synthesize complex topics
  • Strong user insight and understanding of parents’ needs and decision-making
  • Experience using AI tools to improve content production efficiency
  • Ability to take feedback, iterate quickly, and thrive in a fast-paced environment
What the job really is

The Content Growth Specialist at Think Academy will focus on driving user acquisition through Xiaohongshu, creating high-quality content, and connecting content with paid growth and conversion strategies. This role involves managing the entire content process, analyzing performance metrics, and optimizing strategies to attract Chinese-speaking parents in the US. The position is contractor-based with potential for full-time conversion based on performance.

Benefits
  • Base Pay: $6000/month
  • Performance Bonus: Up to 10% of base compensation
  • Opportunity to transition into a full-time role for high-performing candidates
Things to weigh
  • Onsite work in Beijing required
  • Travel to the US for 3-4 months during the initial stage of the role
  • Performance bonus tied to specific metrics may add pressure
  • Role involves building a new acquisition model from scratch, which may come with uncertainty
Job score3/5
Benefits2/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

Applying to Think Academy US?

See how your résumé matches this role — and tailor it from what actually gets interviews.

Calculate resume scoreGenerate resume to apply
Job Link →