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← The Weather Company

Lifecycle Marketing Manager

The Weather Company
Location
New York, NY
Posted
1 month ago
Department
47440 Audience Development
Salary
$110,000 - $135,000
What they actually want (must-haves)
  • 5+ years of experience in lifecycle marketing or growth marketing in a B2C environment
  • Hands-on experience building campaigns and journeys in a modern marketing engagement platform
  • A track record of owning a channel or lifecycle stage end to end
  • Experience building and maintaining email and push templates
  • Experience pulling and using your own reporting
  • Experience running A/B tests and translating results into clear next steps
What the job really is

As a Lifecycle Marketing Manager at The Weather Company, you will be responsible for enhancing user engagement through targeted lifecycle marketing strategies. Your role involves creating and executing multi-channel campaigns, analyzing user behavior, and collaborating with various teams to ensure users receive relevant weather information at critical moments. This hands-on position requires both strategic oversight and technical execution, focusing on user retention and engagement throughout their journey with the app.

Benefits
  • Flexible Time Off program
  • Hybrid work model
  • Variety of medical insurance options including a $0 cost premium employee coverage
  • Benefits effective day 1 of employment include competitive 401K match with no vesting requirement
  • National health, dental, and vision plans
  • Progressive family plan benefits
Things to weigh
  • Base salary range provided is $110,000 - $135,000, which may vary based on various factors
  • Role involves significant hands-on execution, which may not suit candidates looking for purely strategic positions
Job score4.4/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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