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Principal Design Researcher

The Trade Desk
Location
San Francisco
Posted
19 days ago
Department
Product Management
What they actually want (must-haves)
  • Bachelor's degree in Human-Computer Interaction, Cognitive Science, Psychology, Design, or a related field (Master's or PhD preferred)
  • 10+ years of experience in user research or design research
  • Proven track record leading end-to-end research that shaped next-generation product direction
  • Demonstrated experience with customer journey mapping and defining core use cases and customer stories
  • Strong command of qualitative and quantitative research methods
  • Strong methodological instincts with experience designing and running mixed-methods research programs
Nice to have
  • Some experience or working knowledge of research methods for AI-powered experiences
  • Experience in adtech, martech, or enterprise SaaS with complex, data-dense interfaces
  • Published thought leadership, talks, or case studies on customer research or product direction
  • Portfolio demonstrating research-driven product vision and measurable impact on product direction
What the job really is

The Principal Design Researcher at The Trade Desk will lead customer research to shape the product vision, focusing on the Kokai customer journey and use cases, including AI. This role involves translating complex customer needs into actionable insights, guiding product direction, and collaborating with cross-functional teams. The researcher will also mentor others in the organization and represent the company at industry events, ensuring that product decisions are grounded in genuine customer understanding.

Benefits
  • Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
  • Retirement benefits such as a 401k plan and company match
  • Short and long-term disability coverage
  • Basic life insurance
  • Well-being benefits
  • Reimbursement for certain tuition expenses
Things to weigh
  • No specific mention of remote work options
  • The role emphasizes hands-on research leadership, which may require significant in-person collaboration
  • The salary range is provided, but actual compensation may vary based on experience and other factors
Job score3.8/5
Benefits5/5
Freshness4/5
Career value5/5
Role clarity5/5
Pay transparency0/5

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