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Director, Digital Product

Thesis
Location
New York, NY
Posted
18 days ago
Department
Marketing
What they actually want (must-haves)
  • 8+ years of product management experience, including ownership of a consumer digital product, ecommerce business, or subscription experience
  • 3+ years leading product teams or senior cross-functional product initiatives
  • Proven success improving ecommerce conversion and commercial outcomes through customer research, funnel analysis, experimentation, UX changes, offer development, and technical product work
  • Deep understanding of CRO, including hypothesis development, prioritization frameworks, A/B testing, statistical interpretation, incrementality, and experimentation pitfalls
  • Experience owning customer journeys that span acquisition, onboarding, purchase, subscription, account management, and retention
  • Strong analytical fluency
Nice to have
  • Experience in DTC wellness, supplements, digital health, consumer healthcare, or another regulated or trust-sensitive category
  • Experience with Shopify, subscription commerce, landing-page platforms, experimentation tools, product analytics, lifecycle systems, and customer-data platforms
  • Experience building personalization, recommendation, quiz, assessment, or AI-assisted customer experiences
  • Experience managing an external development agency or a blended internal and external engineering model
What the job really is

The Director of Digital Product will be responsible for enhancing the digital customer experience at Thesis, focusing on driving growth through conversion rate optimization, personalization, and AI-enabled product development. This role involves collaborating with various teams to identify customer problems, implement solutions, and measure their impact on business performance. The director will also lead a product team, manage a digital product roadmap, and establish a rigorous experimentation system to improve key metrics such as conversion rates and customer retention.

Benefits
  • Competitive compensation with an exceptionally generous equity package
  • Health, dental, and vision plans with HSA, FSA, and pre-tax commuter benefits for parking and transit
  • 401(k) to help you plan for the future
  • Unlimited PTO and a hybrid work schedule
  • $100 monthly wellness stipend for your wellbeing
  • Unlimited Thesis nootropics
Things to weigh
  • No salary listed, only a range of $100 - $1,000 USD mentioned
  • Role requires a blend of strategic and detailed execution skills, which may vary day-to-day
  • Fast-moving environment may require frequent shifts in focus and priorities
Job score3.6/5
Benefits4/5
Freshness4/5
Career value5/5
Role clarity5/5
Pay transparency0/5

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