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VP/SVP, DTC Growth & Digital Product

Thesis
Location
New York, NY
Posted
26 days ago
Department
Marketing
What they actually want (must-haves)
  • 10+ years of progressive growth, ecommerce, or performance-marketing leadership experience
  • Demonstrated success running a scaled acquisition operation
  • Experience owning a substantial annual media budget, ideally $20M–$25M+ across multiple channels
  • Deep command of CAC, ROAS, LTV, payback, contribution margin, incrementality, attribution
  • Strong visual judgment and ability to connect brand, customer trust, and conversion performance
  • Hands-on technical fluency across ecommerce platforms, web development, experimentation infrastructure, analytics, and AI-enabled workflows
Nice to have
  • Amazon marketplace experience
  • Broader media ownership across channels such as CTV, OOH, print, or partnerships
What the job really is

As the VP/SVP of DTC Growth & Digital Product, you will lead the growth organization, focusing on performance strategy, customer acquisition, and digital product optimization to scale the business to over $100M in annual revenue. This hands-on role involves setting strategy, overseeing media investments, and building systems for efficient growth while ensuring brand equity is maintained. You will work closely with cross-functional teams and report directly to the President, driving execution through a high-performing team.

Benefits
  • Competitive compensation with an exceptionally generous equity package
  • Competitive Health, dental, and vision plans
  • HSA, FSA and pre-tax commuter benefits
  • Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more
  • 401k to help you plan for the future
  • Flexible PTO
Things to weigh
  • Role involves significant responsibility with a high annual media budget
  • Focus on AI transformation may require adapting to new technologies
  • The position demands a hands-on approach, which may not suit all leadership styles
Job score3.8/5
Benefits5/5
Freshness4/5
Career value5/5
Role clarity5/5
Pay transparency0/5

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