HHiring Reality
← The Economist Group

Senior Marketing Lead - Fixed Term - 15 Months

The Economist Group
Location
London - Commercial
Posted
20 days ago
Department
Custom Events
What they actually want (must-haves)
  • Proven event marketing experience
  • A Bachelor’s degree or equivalent recognised marketing qualification
  • Excellent client and external stakeholder management skills
  • Exceptional time management and the ability to manage numerous projects and budgets simultaneously
  • A strong understanding of the customer journey, acquisition process and digital marketing channels
  • Experience using marketing and analytics systems such as Google Analytics, Salesforce, Cvent (or equivalents) and back-end website editing tools like WordPress
What the job really is

The Senior Marketing Lead will be responsible for the strategic planning and execution of cross-channel marketing campaigns aimed at securing delegate attendance for a portfolio of co-located events organized by Economist Enterprise. This role involves creating marketing strategies, managing budgets, conducting market research, and collaborating with internal teams to ensure successful event promotion and delivery.

Benefits
  • Highly competitive pension or 401(k) plan
  • Private health insurance
  • 24/7 access to counselling and wellbeing resources through Employee Assistance Program
  • Work From Anywhere program for up to 25 days per year
  • Generous annual and parental leave
  • Dedicated days off for volunteering and moving home
Things to weigh
  • Fixed term role for 15 months
  • Hybrid working pattern requires 3+ days office attendance
  • No specific salary mentioned
Job score3.2/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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