HHiring Reality
← Thatch

Customer Advocacy Manager

Thatch
Location
Remote (US)
Posted
24 days ago
Department
Marketing
What they actually want (must-haves)
  • 8+ years of experience in customer marketing, advocacy, community, or a related function
  • Experience building a customer reference or advocacy program from the ground up
  • A track record of turning customer relationships into measurable business outcomes
  • Strong partnership with Sales and Customer Success
  • Comfort operating as a senior, hands-on IC in a fast-moving environment
Nice to have
  • Experience in fintech, HR tech, benefits, healthcare, or another trust-driven B2B category
  • Existing relationships with industry analysts, media, conference organizers, or other relevant external communities
What the job really is

The Customer Advocacy Manager at Thatch will be responsible for building and managing a customer advocacy program from scratch, focusing on connecting customers with prospects and creating opportunities for customer engagement. This role involves developing a sales reference process, engaging customers in various advocacy activities, and measuring the program's impact on business outcomes. Collaboration with Sales, Customer Success, and Marketing is essential as the program is designed to drive the company's growth.

Things to weigh
  • Role involves building a program from scratch with no existing playbook
  • Fast-moving environment may require adaptability and quick decision-making
  • No specific mention of benefits or perks beyond compensation
Job score3/5
Benefits1/5
Freshness4/5
Career value5/5
Role clarity5/5
Pay transparency0/5

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