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← Thatch

Growth Marketing Lead

Thatch
Location
Austin, Texas, United States; New York, New York, United States; Remote (US); San Francisco, California, United States
Posted
1 month ago
Department
Marketing
What they actually want (must-haves)
  • Experience building and scaling paid acquisition programs across multiple channels
  • Experience owning strategy, budget, execution, and measurement
  • Strong understanding of paid social and familiarity with CTV, OOH, radio, podcasts, and emerging channels
  • Experience designing experiments and measuring incrementality
  • Strong analytical skills with a track record of using data to make investment decisions
  • Comfort working in ambiguity and building new programs from scratch
Nice to have
  • Experience scaling paid social for a high-growth B2B SaaS company
  • Experience across emerging channels like CTV, podcasts, OOH, or audio
  • A track record of turning experiments into repeatable growth
  • Using AI to enhance campaign performance
What the job really is

As the Performance Marketing Lead at Thatch, you will be responsible for building and scaling new acquisition channels, including paid social, CTV, OOH, and radio. Your role involves developing growth strategies, executing testing plans, managing agency relationships, and analyzing performance metrics to guide investment decisions. You will collaborate closely with various teams to create tailored marketing strategies and continuously test new channels for growth.

Things to weigh
  • Role involves building new programs from scratch which may require navigating ambiguity
  • No specific benefits listed, only compensation range provided
  • The company is early stage, which may involve a fast-paced and evolving work environment
Job score2.2/5
Benefits1/5
Freshness1/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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