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Demand Generation Lead

Staffbase
Location
Toronto, Ontario, Canada
Posted
20 days ago
Department
Marketing NA
Salary
$123,000 - $165,000
What they actually want (must-haves)
  • 6 - 9 years leading performance marketing, growth marketing, or paid acquisition programs
  • Strong understanding of funnel metrics, attribution models, campaign analytics, and performance optimization
  • B2B SaaS background
  • Experience with Clay, LinkedIn Campaign Manager, Google Ads, HubSpot, Salesforce
  • Experience working across multiple regions or markets
  • Prior experience managing teams and/or agency relationships
Nice to have
  • Experience in HR tech or employee experience software
  • Familiarity with AI tools for campaign automation, content creation, and workflow
What the job really is

As a Demand Generation Lead at Staffbase, you will be responsible for developing and executing a comprehensive demand generation strategy to drive high-quality leads and pipeline growth. This role involves close collaboration with sales teams, managing marketing channels such as paid media and account-based marketing (ABM), and overseeing a small team or agency partners. You will also focus on data analytics to optimize campaign performance and ensure alignment with business goals.

Benefits
  • Competitive Compensation including LTIP
  • Flexible working time models and hybrid work options
  • 31 vacation days annually plus fully paid Fridays off in August
  • RRSP plan with company match and health plans including dental & vision
  • Paid Parental Leave
  • One Volunteer Day off per year
Things to weigh
  • No specific mention of remote work policy beyond hybrid options
  • Role involves both strategic and hands-on execution, which may require a diverse skill set
  • The position is described as a player-coach role, indicating a need for versatility
Job score4.4/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency5/5

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