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Growth Marketing Lead

Staffbase
Location
Toronto, Ontario, Canada
Posted
2 months ago
Department
Marketing NA
Salary
$123,000 - $165,000
What they actually want (must-haves)
  • 6 - 9 years leading performance marketing, growth marketing, or paid acquisition programs
  • Strong understanding of funnel metrics, attribution models, campaign analytics, and performance optimization
  • B2B SaaS background
  • Experience with Clay, LinkedIn Campaign Manager, Google Ads, HubSpot, Salesforce
  • Experience working across multiple regions or markets
  • Prior experience managing teams and/or agency relationships
Nice to have
  • Experience in HR tech or employee experience software
What the job really is

The Growth Marketing Lead at Staffbase will be responsible for developing and executing a demand generation strategy that drives high-quality pipeline growth across various channels. This role involves close collaboration with sales, managing marketing teams and agency partners, and utilizing data analytics to optimize performance. The candidate will also focus on building personalized engagement programs and ensuring alignment with business goals.

Benefits
  • Competitive Compensation including LTIP
  • Flexible working time models and hybrid work options
  • 31 vacation days annually plus pro rata fully paid Fridays off in August
  • RRSP plan with company match
  • Health plans including dental & vision
  • Competitive Paid Parental Leave
Things to weigh
  • The role requires a strong focus on execution alongside strategic planning
  • No specific mention of remote work options beyond hybrid
  • The salary range is disclosed but may vary based on various factors
  • The position demands a high level of autonomy and accountability for pipeline outcomes
Job score3.8/5
Benefits4/5
Freshness1/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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