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Product Marketing Strategist

Sprout General Referrals
Location
Remote US
Posted
20 days ago
Department
Marketing
Salary
$94,400.00 – $118,000.00
What they actually want (must-haves)
  • 5+ years of experience in product marketing, competitive intelligence, analyst relations, market research or a similar role in business-to-business (B2B) software
  • Strong research skills
  • Strategic communicator
  • Strong AI skills
  • Live deal enablement experience
Nice to have
  • Knowledge of the social media management, social listening or media intelligence market
  • Experience with competitive intelligence tools
  • Experience working with analyst firms, or supporting evaluations such as a Magic Quadrant or a Wave
  • Experience creating sales enablement materials such as battle cards
What the job really is

As a Product Marketing Strategist at Sprout Social, you will focus on competitive intelligence and analyst relations to enhance the company's market position. Your role will involve tracking competitors, conducting analyses, publishing reports, and supporting sales with competitive insights. Additionally, you will manage relationships with industry analysts and ensure Sprout's products are accurately represented in evaluations.

Benefits
  • Comprehensive Health & Wellness: Premium BCBSIL medical, dental, and vision insurance for you and your eligible dependents
  • Premium Mental Health Support: Full, free access to Modern Health for you and your dependents
  • Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions
  • Financial Security: 100% employer-paid Life and Disability insurance
  • Flexible Paid Time Off: A flexible PTO policy with additional company-wide Rest & Recharge days
  • Paid Parental Leave: Up to 16 weeks of paid leave for new parents
Things to weigh
  • Role involves significant competitive analysis and reporting, which may not appeal to all candidates
  • No specific mention of team size or structure, which could impact collaboration dynamics
  • Remote position, but not all states are eligible for employment, which may limit applicants in certain areas
Job score4.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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