HHiring Reality
← Sprout Social

Product Marketing Manager II

Sprout Social
Location
Remote US
Posted
18 days ago
Department
Marketing
Salary
$94,400.00 – $118,000.00
What they actually want (must-haves)
  • 4+ years of experience in product marketing, lifecycle marketing, campaigns, or relevant B2B SaaS functions
  • Demonstrated success in project managing and driving end-to-end GTM campaigns self-sufficiently
  • Proven ability to craft compelling narratives and translate complex concepts into clear updates for internal stakeholders
  • Experienced in navigating cross-functional approval processes across Product, Sales, and Marketing teams to meet key deadlines
  • Operational mindset with a solid understanding of GTM frameworks, messaging, and sales enablement execution
Nice to have
  • Previous experience working in the software/SaaS industry
  • Experience in a dedicated Product Marketing role
  • Experience in presentation creation and a high level of comfort using Canva to build or iterate on marketing collateral
What the job really is

As a Product Marketing Manager II at Sprout Social, you will be responsible for leading the product marketing efforts for key products, managing the quarterly launch program, and collaborating with cross-functional teams to create impactful marketing collateral. Your role will involve strategic storytelling, project management, and data-informed decision-making to enhance product positioning and messaging. You will also play a crucial role in shaping product strategy and ensuring successful go-to-market execution.

Benefits
  • Comprehensive Health & Wellness: Premium BCBSIL medical, dental, and vision insurance for you and your eligible dependents
  • Premium Mental Health Support: Full, free access to Modern Health for you and your dependents
  • Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions
  • Financial Security: 100% employer-paid Life and Disability insurance
  • Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days
  • Paid Parental Leave: Up to 16 weeks of paid leave for new parents
Things to weigh
  • No specific mention of the technology stack or tools used in the role
  • Role involves navigating ambiguity and shaping the position as business needs evolve
  • The timeline for growth and impact in the role may shift based on business needs
Job score4.4/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency5/5

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