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← Sprout Social

Product Marketing Strategist

Sprout Social
Location
Remote US
Posted
20 days ago
Department
Marketing
Salary
$94,400.00 – $118,000.00
What they actually want (must-haves)
  • 5+ years of experience in product marketing, competitive intelligence, analyst relations, market research or a similar role in business-to-business (B2B) software
  • Strong research skills
  • Strategic communicator
  • Strong AI skills
  • Live deal enablement experience
Nice to have
  • Knowledge of the social media management, social listening or media intelligence market
  • Experience with competitive intelligence tools
  • Experience working with analyst firms, or supporting evaluations such as a Magic Quadrant or a Wave
  • Experience creating sales enablement materials such as battle cards
What the job really is

The Product Marketing Strategist at Sprout Social will focus primarily on competitive intelligence and analyst relations. This role involves tracking competitors, conducting analyses, publishing reports, and supporting sales teams during competitive deals. Additionally, the strategist will manage relationships with industry analysts and ensure that key insights are communicated effectively across the organization.

Benefits
  • Comprehensive Health & Wellness: Premium BCBSIL medical, dental, and vision insurance
  • Premium Mental Health Support: Full, free access to Modern Health
  • Retirement Savings: 401(k) plan with a 50% company match
  • Financial Security: 100% employer-paid Life and Disability insurance
  • Flexible Paid Time Off
  • Paid Parental Leave: Up to 16 weeks of paid leave
Things to weigh
  • Role heavily focuses on competitive intelligence, which may limit exposure to other marketing functions
  • No specific mention of tools or technologies used in the competitive intelligence process
  • The timeline for growth and impact in the role may shift based on business needs
  • Salary range is provided, but individual pay is based on geographic zone and experience
Job score4.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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