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← Spring Health

AEO & GEO Lead

Spring Health
Location
Remote
Posted
12 days ago
Department
Marketing
Salary
$153,500 - $177,000
What they actually want (must-haves)
  • 5+ years of experience in technical SEO or search visibility, with full-time focus on AEO and GEO in recent years
  • Hands-on experience improving visibility across AI-powered search and answer engines
  • Strong understanding of how search engines and LLM-based systems crawl, index, retrieve and cite web content
  • Technical fluency with structured data, schema/JSON-LD, semantic HTML, site architecture, rendering, canonicalization, internal linking and indexing
  • Strong experimentation mindset
  • Experience with Google Search Console, Semrush, Ahrefs and AI visibility platforms
Nice to have
  • Experience with server logs or crawler analysis
  • Basic HTML/CSS, Python or SQL, APIs and automated workflows
  • Experience with proprietary research, or healthcare and other regulated categories
  • In-house B2B or B2B SaaS experience
What the job really is

The AEO & GEO Lead at Spring Health will be responsible for developing and executing the company's strategy for AI-powered search and discovery across both B2B and direct-to-consumer channels. This role involves hands-on experimentation to improve visibility and citation of Spring Health's content, collaborating with technical teams to enhance web performance, and utilizing AI tools to optimize content creation and analysis. The lead will also monitor AI and search platform interactions with the company's digital presence and connect these efforts to business outcomes.

Benefits
  • Health, Dental, Vision benefits start on your first day
  • Access to One Medical accounts
  • HSA and FSA plans available, with Spring contributing up to $1K for HSAs
  • Employer sponsored 401(k) match of up to 2%
  • Yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers
  • Competitive paid time off policies including vacation, sick leave and company holidays
Things to weigh
  • No salary listed, but a target range is provided
  • Role requires a strong technical background and hands-on experimentation
  • Expectations for collaboration across multiple teams may require strong interpersonal skills
Job score4.8/5
Benefits5/5
Freshness5/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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