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Content Marketing Manager

Coursera Sourcing
Location
Austin, Texas
Posted
26 days ago
Department
PR & Comms
Salary
$114,400 - $143,000
What they actually want (must-haves)
  • 5+ years of experience in content marketing, preferably in a B2B/enterprise environment
  • Strong writing skills with a history of producing various content types
  • Experience using AI-powered tools for content production
  • Understanding of SEO/AIO/GEO content creation best practices
  • Experience managing multiple projects and aligning with stakeholders
  • Bachelor’s Degree in English, Communication, Journalism, or a related field
Nice to have
  • Experience creating audience-specific content
  • Comfortable with both thought leadership and product-feature content
  • Understanding of the ed-tech landscape and future of learning
  • Strategic, metrics-driven mindset with creative problem-solving skills
  • Agency experience
What the job really is

The Content Marketing Manager will lead content marketing initiatives for Coursera's enterprise marketing programs, focusing on creating high-performing content tailored to various audiences. Responsibilities include conceptualizing content assets, writing and editing diverse materials such as e-books and videos, and collaborating with multiple teams to ensure alignment on content strategies. This role requires strong communication skills and the ability to analyze data to inform content decisions.

Benefits
  • Competitive, zone-based pay
  • Comprehensive health and wellness benefits
  • Bonus and RSU equity programs
  • Global perks designed for personal growth
Things to weigh
  • The role involves a high degree of collaboration across teams, which may require strong interpersonal skills
  • The job requires balancing strategic and creative tasks, which may be demanding
  • No specific mention of remote work policies beyond flexibility in work location
Job score3.8/5
Benefits2/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency5/5

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