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← SoFi

Brand Director, Social Strategy

SoFi
Location
San Francisco, CA
Posted
26 days ago
Department
Brand
What they actually want (must-haves)
  • 8+ years in social media, creator marketing or brand strategy
  • Deep understanding of platform behavior and internet culture
  • Proven experience building social strategies that drive measurable brand impact
  • Strong instincts across creative, copy, video, trends, and storytelling
  • Ability to leverage AI as a creative and operational force multiplier
  • Ability to move seamlessly between strategy and execution
Nice to have
  • Experience in fintech, sports, media, or culturally relevant brands
  • Experience activating around sports, live events, or creator partnerships
  • Hands-on content development and platform publishing experience
What the job really is

The Brand Director, Social Strategy at SoFi will lead the development and execution of social strategies to enhance the brand's online presence and cultural relevance. This role involves creating platform-native content, leveraging member data, and driving engagement through innovative storytelling across various social media platforms. The director will manage a small team and collaborate with internal partners to amplify SoFi's brand awareness and impact.

Things to weigh
  • No specific salary range provided, only a base pay range mentioned based on individual factors
  • The role requires a blend of strategic vision and hands-on execution, which may appeal to candidates looking for diverse responsibilities
  • The emphasis on fast-paced environments may not suit everyone, particularly those preferring a more structured pace
Job score2.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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