HHiring Reality
← Skillz Inc

Senior Manager, Lifecycle Marketing (CRM & Reactivation)

Skillz Inc
Location
Las Vegas, Nevada, United States
Posted
1 month ago
Department
Product Marketing
What they actually want (must-haves)
  • 6–10 years in lifecycle / CRM / retention marketing for a consumer mobile product
  • Direct ownership of a reactivation or win-back program
  • Deep hands-on experience with a lifecycle platform, preferably CleverTap
  • Experience running holdout-based incrementality measurement on messaging campaigns
  • Owned push notification deliverability and opt-in economics
Nice to have
  • Experience in real-money gaming, online gambling, fantasy sports, fintech or e-commerce with a wallet/deposit economy
  • Comfortable partnering with Product on instrumentation gaps and with Analytics on independent scoring
  • Experience taking over tooling ownership from another function
What the job really is

The Senior Manager of Lifecycle Marketing at Skillz will oversee the strategy and execution of email, push notifications, and in-app messaging to drive user engagement and revenue. This role involves managing reactivation marketing, designing offers, and ensuring effective measurement of campaigns while collaborating with various teams to optimize performance and user experience.

Benefits
  • 100% coverage for medical, dental, and vision expenses for you and your family
  • Wellness initiatives including meditation, mental health resources, and fitness coaching
  • Daily meals and snacks, Friday Happy Hours, and competitive paid time off
Things to weigh
  • No remote work option; position is onsite in Las Vegas, NV
  • Total compensation includes base, bonus, and equity, but specifics on bonus structure are not detailed
  • The role requires building processes from scratch, which may be challenging for some candidates
Job score2.8/5
Benefits2/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

Applying to Skillz Inc?

See how your résumé matches this role — and tailor it from what actually gets interviews.