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← Scangroup

Strategy Analyst

Scangroup
Location
Nairobi
Posted
16 days ago
Department
Strategy & Planning
What they actually want (must-haves)
  • Bachelor’s degree in marketing, Communications, Business, Economics, Statistics, Psychology, Data Analytics, or a related field
  • Relevant experience in strategy, research, analytics, marketing, digital, media, or related disciplines
  • Understanding of consumer behavior, digital ecosystems, and social media dynamics
  • Data analysis and reporting skills
  • Consumer and market research skills
  • Social listening and trend analysis skills
What the job really is

The Strategy Analyst at Ogilvy Africa is responsible for identifying growth opportunities for brands through consumer insights and cultural analysis. This role involves monitoring social platforms for trends, analyzing audience engagement, and translating data into actionable recommendations. The analyst collaborates with various teams to ensure that strategies are informed by real audience understanding, ultimately contributing to effective campaigns and measurable business outcomes.

Things to weigh
  • No salary listed
  • Role involves collaboration across multiple teams which may require strong interpersonal skills
  • Focus on data-led decision-making may not suit those preferring creative roles
  • Position requires continuous learning and adaptation to emerging trends
Job score2.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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