HHiring Reality
← SALT XC

Digital Media Activation Specialist

SALT XC
Location
Toronto, Canada
Posted
1 month ago
Department
500 – Media
Salary
$60,000–$75,000
What they actually want (must-haves)
  • Minimum 2 years working at a media agency in a digital focused role
  • Bachelor's degree or Diploma in Marketing, Communication or Advertising
  • Prior hands-on experience in Paid Social business manager accounts & Programmatic DSPs
  • Excellent communication skills (both written and verbal)
  • Strong attention to detail
  • Knowledge in all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video
Nice to have
  • Prior hands on experience with Google Data Studio
  • Experience with google tag manager
  • Any retail media experience is a plus
What the job really is

The Digital Media Activation Specialist will support a variety of US clients by managing and optimizing digital media campaigns. Responsibilities include campaign setup, performance analysis, client communication, and collaboration with media partners. The role requires a strong understanding of digital marketing channels and the ability to translate data insights into actionable strategies for clients.

Benefits
  • Work-Life Flexibility: Hybrid setup, up to 28 paid days off and winter holiday shutdowns
  • Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you - wellness, RRSPs, or extra time off
  • Growth-Driven Culture: Dedicated Salt Days, learning access, and formal leadership development
  • Celebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag that reps your squad
  • Real Rewards: Referral and new business bonuses, phone reimbursement to support your everyday work, exclusive lifestyle perks, and personalized wellness options
  • Culture of Belonging: DEI programs, active ERGs, and a workplace where every voice counts.
Things to weigh
  • Hybrid work model requires in-office presence 2x/week
  • No specific mention of career advancement opportunities
  • Salary range provided, but individual compensation depends on various factors
  • Focus on digital media activation may limit exposure to other marketing areas
Job score4/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency5/5

Applying to SALT XC ?

See how your résumé matches this role — and tailor it from what actually gets interviews.

Calculate resume scoreGenerate resume to apply
Job Link →