HHiring Reality
← Saas.group

Senior Marketing Lead

Saas.group
Location
Remote
Posted
12 days ago
Department
Marketing
What they actually want (must-haves)
  • Experience marketing a B2C SaaS or subscription product with ownership across multiple channels
  • Ability to think in systems and manage marketing as a whole
  • Strong organizational skills and self-driven work ethic
  • Experience using AI tools for research, content, and analysis
  • Native-level American English proficiency with an understanding of US consumer behavior
Nice to have
  • Experience with email marketing at scale
  • CRO/landing page optimization
  • Performance marketing (Google Ads, retargeting)
  • Partner/reseller/affiliate program management
  • Experience in smart-home, consumer electronics, or family-tech products
What the job really is

As a Senior Marketing Lead for DAKboard, you will be responsible for developing and executing the marketing strategy across various channels, including email, social media, and performance marketing. This hands-on role involves managing part-time contractors and utilizing AI tools to enhance marketing efforts, while closely collaborating with the CEO to prioritize tasks and budget. Your immediate focus will be on assessing current marketing channels and automating processes to maximize impact.

Benefits
  • 100% remote work
  • Flexibility and autonomy in problem-solving
  • Minimal bureaucracy and efficient workflows
  • Supportive and friendly team environment
  • Flexible time off
Things to weigh
  • No direct reports; relies on part-time contractors and AI agents
  • Role involves a significant amount of hands-on work
  • Vague on specific salary figures and compensation details
Job score3.2/5
Benefits3/5
Freshness5/5
Career value4/5
Role clarity4/5
Pay transparency0/5

Applying to Saas.group?

See how your résumé matches this role — and tailor it from what actually gets interviews.