HHiring Reality
← Roofr

Director, Product Marketing

Roofr
Location
Remote - Canada
Posted
23 days ago
Department
Product
Salary
$150,000.00–$175,000.00
What they actually want (must-haves)
  • 7+ years of product marketing experience in a high-growth B2B SaaS environment
  • Experience leading product launches and cross-functional GTM initiatives
  • Strong understanding of SMB SaaS buyers and customer journeys
  • Hands-on experience with Product-Led Growth (PLG) and Sales-Led motions
  • Proven ability to develop product positioning, messaging, and GTM strategies
  • Strong analytical skills to connect marketing initiatives to business outcomes
Nice to have
  • Experience in vertical SaaS, construction technology, or SMB-focused software
  • Product Marketing Core Certification or similar professional certification
What the job really is

As the Director of Product Marketing at Roofr, you will lead the product marketing strategy and execution to enhance the company's position in the roofing software market. This role involves managing a team of product marketers, collaborating with various departments to ensure effective go-to-market strategies, and translating product capabilities into compelling value propositions for customers. You will also focus on developing scalable processes and frameworks to drive product adoption and engagement.

Benefits
  • Compensation range of $150,000.00–$175,000.00 CAD
  • Mandatory PTO in the first week of employment
  • 1 Friday off per month
  • Company-wide paid shutdown between Christmas and New Years
  • Flexible time off
  • 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
Things to weigh
  • No specific details on the company's current market position or competitors
  • The role requires significant cross-functional collaboration, which may involve navigating complex internal dynamics
  • The position is remote, which may affect team cohesion and communication
  • The focus on both PLG and Sales-Led motions may require balancing different marketing strategies
Job score4.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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