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Senior Manager, Growth Marketing - Organic Growth & Discovery

Rent the Runway
Location
Brooklyn, NY (Rent the Runway HQ)
Posted
19 days ago
Department
Paid Marketing
Salary
$115,200 - $144,000
What they actually want (must-haves)
  • Bachelor’s Degree in Business, Marketing or related field
  • 7+ years of hands-on experience in SEO, growth marketing or digital marketing
  • Highly proficient with Search Engine Optimization (SEO) tools – including Google Search Console, Bing Webmaster Tools, keyword research platforms, and related tools
  • Experience partnering with Product Management, Engineering or UX/UI Design teams to deliver against technical SEO product roadmaps
  • Proficient with Content Management Systems (CMS), such as Contentful
  • Comfortable with Web Analytics tools; Looker or Heap preferred
What the job really is

The Senior Manager of Growth Marketing - Organic Growth & Discovery at Rent the Runway will lead the company's organic growth strategy across SEO, AEO, ASO, and referral marketing. This role involves optimizing website content for search engines, enhancing app discoverability, and scaling referral marketing programs to convert traffic into loyal customers. The position requires collaboration with various teams to integrate best practices and build measurement frameworks for ongoing performance analysis.

Benefits
  • Paid Time Off, including vacation, paid bereavement, and family sick leave
  • Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment
  • 401(k) match
  • Exclusive employee subscription and rental discounts
  • Universal Paid Parental Leave for both parents + flexible return to work program
  • Paid Sabbatical after 5 years of continuous service
Things to weigh
  • No specific mention of the technology stack used for SEO and marketing tools
  • Role involves significant collaboration across multiple teams, which may require strong interpersonal skills
  • The position is office-centric with some remote flexibility, which may not suit all candidates
Job score4.4/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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