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VP, Brand and Performance Marketing

Rent the Runway
Location
Brooklyn, NY (Rent the Runway HQ)
Posted
26 days ago
Department
Marketing
Salary
$250,000–$290,000
What they actually want (must-haves)
  • 12+ years of brand and performance marketing experience
  • Experience at VP level or equivalent
  • Ownership of brand strategy and integrated campaign development
  • Experience with performance marketing and paid media at scale
  • Ability to speak fluently to CAC, LTV, ROAS, attribution, and media-mix decisions
  • Track record of building high-performance teams
What the job really is

The VP of Brand and Performance Marketing at Rent the Runway will lead the strategy for brand positioning and integrated marketing efforts, ensuring a cohesive brand presence across all channels. This role involves managing a team, overseeing the brand and performance marketing budget, and driving cross-functional collaboration for campaign development. The individual will also focus on building brand partnerships, guiding PR efforts, and measuring brand performance metrics to support long-term growth.

Benefits
  • Paid Time Off, including vacation, paid bereavement, and family sick leave
  • Comprehensive health, vision, dental, FSA and dependent care from day 1
  • 401(k) match
  • Exclusive employee subscription and rental discounts
  • Universal Paid Parental Leave for both parents + flexible return to work program
  • Paid Sabbatical after 5 years of continuous service
Things to weigh
  • No specific mention of the company's current challenges or market position
  • The role requires a strong balance between brand-building and performance marketing, which may lead to competing priorities
  • The position is highly senior, which may involve significant pressure and expectations from executive leadership
Job score4.6/5
Benefits4/5
Freshness4/5
Career value5/5
Role clarity5/5
Pay transparency5/5

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