Senior Lifecycle Marketing Manager, Enterprise Partnerships | Bankrate

The Senior Lifecycle Marketing Manager will be responsible for managing lifecycle marketing initiatives for enterprise partnerships, focusing on journey architecture, segmentation, and creative strategy. This role involves building playbooks, designing experiments, and creating KPI dashboards while collaborating closely with customer success and cross-functional teams. The manager will also be client-facing for some partnerships and is expected to leverage AI in their workflow.

• Total Cash Compensation Range: $100,000 – $140,000 per year
• Target bonus eligibility
• Equity offered separately
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance

• No existing playbook or reporting baseline, requiring the candidate to define processes from scratch
• Role involves client-facing responsibilities, which may not suit everyone
• The position is remote or hybrid with an East Coast preference, which may limit candidates from other regions