HHiring Reality
← Red Ventures

Paid Media Analyst | The Points Guy

Red Ventures
Location
New York, NY
Posted
25 days ago
Department
The Points Guy
Salary
$100,000 - $120,000
What they actually want (must-haves)
  • 1-3 years of demonstrated experience executing paid media strategy and performance for high-volume or complex acquisition programs
  • Proficiency with Google Ads, including running structured experiments, setting up conversion uploads, and optimizing bidding strategy
  • Strong analytical and data-driven mindset with a focus on performance marketing and growth economics
  • Strong communication skills and bias to action
  • Ability to work autonomously, prioritize projects based on impact, and translate insights into strategic roadmaps
  • Advanced Excel and SQL skills
Nice to have
  • Experience with additional paid media platforms such as Meta Ads
  • Familiarity in data visualization tools such as Databricks
  • Familiarity with data transformation platforms such as Fivetran and Hightouch
  • Experience navigating attribution, incrementality, and reduced signal transparency as platforms evolve
What the job really is

The Paid Media Analyst at The Points Guy will manage and optimize paid search campaigns primarily on Google Search and Microsoft Ads to drive customer acquisition and improve conversion funnel performance. The role involves analyzing performance data, communicating insights to stakeholders, and conducting A/B testing to enhance campaign efficiency. The analyst will collaborate with cross-functional teams and utilize various analytical tools to inform strategy and drive business growth.

Benefits
  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Holiday Pay
  • 401(k) with match
Things to weigh
  • Hybrid schedule with in-office requirements Tuesday through Thursday
  • Compensation range provided, but actual compensation varies based on location, experience, and qualifications
  • Role involves working with complex data and requires strong analytical skills
  • Opportunity to collaborate cross-functionally but may involve navigating multiple teams
Job score4.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

Applying to Red Ventures?

See how your résumé matches this role — and tailor it from what actually gets interviews.