HHiring Reality
← Red Ventures

Senior Manager, Lifecycle & Email Marketing | The Points Guy

Red Ventures
Location
New York, New York
Posted
2 months ago
Department
The Points Guy
Salary
$112,500 - $130,000
What they actually want (must-haves)
  • 5+ years of experience in marketing, lifecycle/CRM, product, data analytics, or loyalty/rewards program roles
  • Proven experience building and managing multi-touch, segmented email journeys at scale
  • Deep familiarity with major loyalty programs and how loyalty mechanics translate into effective lifecycle messaging
  • Strong analytical skills with hands-on skills in SQL and data visualization tools
  • Experience with major ESPs/marketing automation platforms
  • A track record of using segmentation and personalization to grow engagement and revenue
What the job really is

The Senior Manager of Lifecycle & Email Marketing will be responsible for developing and executing customer journey strategies to enhance engagement, increase subscriber value, and drive traffic to products. This role involves collaborating with various teams to design lifecycle journeys, manage audience segmentation, and analyze performance metrics, all while leveraging expertise in travel loyalty and email marketing.

Benefits
  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Holiday Pay
  • 401(k) with match
Things to weigh
  • Role requires a hybrid work schedule with in-office presence three days a week in New York City
  • Focus on travel loyalty may limit appeal to candidates outside this niche
  • No mention of specific tools or platforms for email marketing beyond general ESPs
Job score4/5
Benefits5/5
Freshness1/5
Career value4/5
Role clarity5/5
Pay transparency5/5

Applying to Red Ventures?

See how your résumé matches this role — and tailor it from what actually gets interviews.

Calculate resume scoreGenerate resume to apply
Job Link →