HHiring Reality
← Miro

Senior Lifecycle Marketing Manager

Miro
Location
Copenhagen, DK; London, UK
Posted
1 month ago
Department
Lifecycle
What they actually want (must-haves)
  • 7+ years in lifecycle/CRM marketing, growth, or a related discipline
  • Hands-on experience in B2B SaaS building email campaigns, automation flows, and multi-channel lifecycle programs
  • Experience building dynamic, highly personalized lifecycle systems
  • Deeply fluent in Braze or a similar marketing automation platform
  • Strong analytical instincts and ability to use data for decision-making
  • Hands-on experience applying AI and automation to segmentation and personalization
What the job really is

As a Senior Lifecycle Marketing Manager at Miro, you will be responsible for activating and retaining new users by designing and implementing onboarding and activation programs. You will work closely with product, analytics, and various marketing teams to create personalized lifecycle campaigns that enhance user engagement and drive measurable growth. This hands-on role requires a focus on experimentation and data-driven optimization to ensure effective user communication strategies.

Benefits
  • Equity
  • Wellbeing benefit
  • WFH equipment allowance
  • Annual Learning & Development stipend
Things to weigh
  • Role involves significant collaboration across multiple teams
  • Focus on AI-first approach may require adapting to new technologies
  • Fast-paced environment may involve ambiguity and quick iterations
Job score3/5
Benefits2/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

Applying to Miro?

See how your résumé matches this role — and tailor it from what actually gets interviews.