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Lifecycle Marketing Lead

Public
Location
New York, New York
Posted
26 days ago
Department
Acquisition
Salary
$160K-$190K
What they actually want (must-haves)
  • 4+ years of experience in lifecycle marketing strategies and channels, including email, push, in-app messaging, SMS, and direct mail
  • Expertise in lifecycle marketing tools, preferably Braze
  • Comfortable writing HTML, CSS, and Liquid or similar templating language
  • Excellent writing skills and deep knowledge of email design best practices
  • Experience running successful A/B tests optimizing new user conversion
  • Strong understanding of attribution models, incrementality testing, and marketing analytics
Nice to have
  • SQL, JSON, and webhook expertise a bonus
  • Strong preference for candidates with experience in fintech
What the job really is

The Lifecycle Marketing Lead at Public.com will focus on driving user conversion and engagement through lifecycle marketing strategies. This role involves executing messaging for active traders, optimizing user experiences, and collaborating with various teams to enhance performance. The position requires a combination of analytical skills and creative problem-solving to improve customer retention and lifetime value.

Benefits
  • Competitive salary and equity
  • Comprehensive health, dental, and vision plans
  • Generous PTO and parental leave policy
  • 401(k) plan with company match
  • Opportunities for career growth and professional development
Things to weigh
  • Role requires onsite work Monday through Thursday
  • Compensation range is specified as $160K-$190K based on skills and experience
Job score4/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency5/5

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