HHiring Reality
← Prophet

Media Planner

Prophet
Location
Atlanta, Austin, Chicago
Posted
16 days ago
Department
Digital Experience & Campaigns
Salary
$60,000 - $70,000
What they actually want (must-haves)
  • 2+ years of media planning experience with hands-on digital and offline exposure
  • Understanding of all forms of media planning, including brand, demand gen, and lead capture
  • Experience with digital planning and research tools (MRI, Kantar, Commspoint, etc.)
  • Experience with digital campaign activation
  • Exceptional organizational and planning skills and attention to detail
  • Strong analytical skills and understanding of KPIs for media
Nice to have
  • Experience with media buying platforms (MediaOcean, Strata, Nexelus, etc.)
  • Experience across B2B and B2C preferred
What the job really is

The Media Planner will develop and execute integrated media plans across both digital and traditional media channels, focusing on programmatic, video, TV, radio/audio, and out-of-home advertising. Day-to-day responsibilities include conducting research, managing campaign deliverables, supporting vendor evaluations, activating campaigns, and collaborating with internal teams and clients to optimize performance against KPIs.

Things to weigh
  • Location requires commuting to the office 3+ days per week
  • Salary range is $60,000 - $70,000 USD, which may vary based on experience
  • Fast-paced agency environment may require strong multitasking abilities
Job score3.6/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency5/5

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