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← PrizePicks

Senior Strategic Insights Researcher

PrizePicks
Location
Atlanta, GA preferred, Remote
Posted
23 days ago
Department
Analytics
Salary
$130,000 to $145,000
What they actually want (must-haves)
  • 5+ years in market research, consumer insights, advertising research, or a closely related discipline
  • Hands-on experience across the research lifecycle—writing briefs, designing studies, conducting fieldwork, analyzing findings, and making recommendations
  • Experience in designing and executing creative, advertising, concept, message, or value-proposition testing
  • Ability to translate business decisions into research objectives, hypotheses, success measures, and appropriate study designs
  • Experience programming surveys with visuals in Qualtrics or a comparable platform
  • Understanding of experimental or monadic designs, sampling, stimulus exposure, quality assurance, analysis, and interpretation
Nice to have
  • Experience testing static advertising, paid social, television, out-of-home, storyboards, animatics, rough cuts, talent, promotions, or product experiences
  • Demonstrates exceptional ownership, persistence, and follow-through
  • Experience in sports, gaming, entertainment, consumer technology, or another culturally fast-moving category
  • Experience building benchmarks, research principles, or repeatable creative-learning systems
  • Experience synthesizing consumer research with brand strategy, product context, and in-market performance
What the job really is

The Senior Strategic Insights Researcher at PrizePicks will be responsible for leading the pre-launch research efforts, including creative, concept, messaging, and asset testing. This role involves designing mixed-method studies, conducting fieldwork, analyzing results, and providing actionable recommendations to enhance business outcomes. The position requires hands-on involvement throughout the research lifecycle and is not focused on management or vendor oversight.

Benefits
  • Company-subsidized medical, dental, & vision plans
  • 401(k) plan with company match
  • Annual bonus
  • Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
  • Generous paid leave programs, including 16-week paid parental leave and disability benefits
  • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
Things to weigh
  • No specific mention of team size or structure for collaboration
  • Remote work is an option, but preference for candidates based in Atlanta
  • Salary range provided, but actual pay depends on location and individual qualifications
  • Application period may be adjusted based on the candidate search process
Job score4.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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