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← Postman

Senior Demand Generation Manager

Postman
Location
San Francisco, California, United States
Posted
19 days ago
Department
Product Marketing
Salary
$150,000 to $180,000
What they actually want (must-haves)
  • 7+ years in digital marketing, content marketing, or demand generation in B2B SaaS
  • Proven track record of driving pipeline and revenue through content-led digital programs
  • Experience operating across both PLG and SLG go-to-market models
  • Strong background in content strategy, campaign execution, and marketing automation platforms
  • Track record of building and optimizing integrated content programs in close partnership with sales
What the job really is

The Senior Demand Generation Manager at Postman will focus on driving pipeline growth through content-led digital demand generation strategies. This role involves developing and executing digital content programs, optimizing the customer journey from acquisition to conversion, and ensuring alignment with sales and marketing efforts. The manager will be responsible for tracking KPIs related to pipeline creation and revenue impact, while continuously testing and evolving content strategies to meet audience needs.

Benefits
  • Base salary ranging from $150,000 to $180,000 plus a competitive equity package
  • Full medical coverage
  • Flexible PTO
  • Wellness reimbursement
  • Monthly lunch stipend
  • Wellness programs
Things to weigh
  • In-office work required 5 days a week for most roles, which may not suit all candidates
  • Focus on pipeline and revenue may limit creative content exploration
  • Role involves a significant amount of data analysis and performance tracking, which may not appeal to all marketing professionals
Job score4.4/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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