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← Point Digital Finance, Inc.

Senior Analyst, Marketing Analytics

Point Digital Finance, Inc.
Location
United States
Posted
23 days ago
Department
Marketing
Salary
$126,700 - $156,450
What they actually want (must-haves)
  • 4+ years of experience in marketing or media analytics in a direct-to-consumer performance marketing environment
  • Strong SQL skills, comfortable writing and debugging queries independently
  • Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool
  • Solid understanding of paid media channels and their metrics: CPC, CPA, ROAS, CAC
  • Familiarity with martech and measurement tooling, including Google Tag Manager and Hightouch
  • Self-directed and comfortable using AI tools as part of day-to-day workflow
Nice to have
  • Exposure to dbt and GitHub
  • Familiarity with attribution concepts; exposure to incrementality testing or Media Mix Modeling is a plus
What the job really is

As a Senior Analyst in Marketing Analytics at Point, you will support the Growth Marketing analytics team by measuring and reporting on paid media channels such as SEM, Paid Social, Display, and CTV. Your responsibilities include building and maintaining dashboards, writing SQL queries, and ensuring the accuracy of measurement infrastructure while utilizing AI tools to enhance your analytical work. This role requires a balance of hands-on execution and strategic analysis to optimize marketing campaigns and contribute to performance insights.

Benefits
  • Generous health benefits including comprehensive medical, dental, and vision plans
  • Unlimited paid time off and 10 company holidays
  • Flexible remote and onsite work options
  • Fully paid parental leave with additional transition time
  • Meaningful equity offerings
  • 401K retirement plans, life insurance, and disability coverage
Things to weigh
  • Remote position but candidates must reside in specific states of operation
  • No specific mention of career advancement opportunities or professional development programs
Job score4.2/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency5/5

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