HHiring Reality
← Pindrop

Director of Demand Generation

Pindrop
Location
US-Remote
Posted
1 month ago
Department
Marketing
What they actually want (must-haves)
  • 10+ years in B2B SaaS demand generation or growth marketing, with 3+ years owning a marketing-sourced pipeline target.
  • Proven experience operating an integrated campaign model: one campaign architecture spanning paid, email, events, ABM, webinars, and content, with shared goals across teams.
  • Track record of building demand engines at fast-paced, high-growth companies and moving at startup velocity.
  • Experience orchestrating cross-functional teams (PMM, brand, digital, BDR, sales) to a shared revenue goal.
  • Fluency in funnel math: conversion rates, velocity, CAC, pipeline coverage models.
  • Hands-on with Salesforce, Marketo, and ABM platforms (Demandbase or 6sense).
Nice to have
  • Security, fraud, AI, or contact center domain experience.
  • Vertical marketing experience in healthcare or FSI.
  • Experience launching demand for a new product line (0-to-1 pipeline motion).
What the job really is

As the Director of Demand Generation at Pindrop, you will lead the marketing efforts to drive pipeline growth across various product lines, including the Core product suite and Healthcare vertical. Your role involves designing and executing integrated marketing campaigns, managing cross-functional teams, and optimizing budget allocations to meet pipeline targets. You will start as a hands-on contributor and transition into a leadership role as the team expands.

Benefits
  • Base pay range of $167,000 — $200,000 USD.
  • Eligible for additional compensation in the form of an annual discretionary bonus.
Things to weigh
  • No specific information on remote work policies or team structure provided.
  • The role requires a fast-paced, agile approach which may not suit everyone.
Job score2.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

Applying to Pindrop?

See how your résumé matches this role — and tailor it from what actually gets interviews.