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Social Content Strategist

IPSY
Location
U.S.
Posted
2 months ago
Department
Brand Marketing
What they actually want (must-haves)
  • 4+ years of experience in social media and content creation within beauty, wellness, or lifestyle
  • Demonstrated experience creating and managing content on Instagram, Facebook, YouTube shorts, and TikTok
  • Proven track record directly managing or growing a brand's social presence
  • Strong video editing and storytelling skills, with experience in CapCut, Adobe Suite, or similar tools
  • Deep understanding of social platforms, trends, and audience engagement strategies
  • Ability to interpret analytics and translate insights into strategy
Nice to have
  • Comfortable both behind and in front of the camera when needed
  • Familiarity with tools such as Dash Social
  • A creator’s mindset paired with strategic intuition
  • Passion for beauty, lifestyle, or wellness, and eye for storytelling
  • A team player who brings creative energy and a positive attitude
What the job really is

The Social Content Strategist at IPSY will lead the brand's presence on key social media platforms, including Instagram, TikTok, Facebook, and YouTube Shorts. This role involves creating and managing engaging content, developing channel strategies, and collaborating with various teams to enhance brand awareness and community engagement. The strategist will also analyze performance metrics to inform ongoing content strategies.

Benefits
  • Competitive base salary & bonus program
  • Medical, dental & vision insurance
  • 401(k) plan with company match
  • Paid Time Off
  • Work from home flexibility (hybrid)
  • Free IPSY Extra subscription
Things to weigh
  • Position requires a hybrid work model, blending onsite and remote work in Los Angeles, CA
  • No specific salary figure provided, only a range of $80,000 - $90,000 USD
  • The role emphasizes a strong understanding of social media trends and analytics, which may require continuous learning and adaptation
Job score2.8/5
Benefits4/5
Freshness1/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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