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Lead Product Marketing Manager - Novus

Pendo
Location
Remote / San Francisco, CA / New York, NY / Raleigh, NC
Posted
1 month ago
Department
Product Marketing
Salary
$196,300 - $249,000
What they actually want (must-haves)
  • 7+ years of marketing experience with real ownership of positioning and narrative for a product or category at the individual contributor level.
  • Proven ability to drive a launch, repositioning, or category story end to end, including the writing and strategic thinking behind the work.
  • Strong content instincts, with the ability to create crisp narratives, sharp positioning documents, and launch materials that audiences actually engage with.
  • Active, practical fluency with AI tools such as Claude, ChatGPT, or similar, with evidence that AI has meaningfully changed how you work and what you ship.
  • High bias to action, with a track record of shipping, gathering feedback, iterating, and filling gaps without waiting for perfect information.
  • Ability to translate technical depth into clear, compelling messaging without oversimplifying a novel product.
Nice to have
  • Hands-on experience building community among developers or other technical builder audiences.
  • Technical fluency from building software or working closely enough with engineers to understand codebases, pull requests, and deploy cycles.
  • Experience in product analytics, instrumentation, observability, developer tools, open source, or AI coding tools.
  • Growth-hacking experience in an early-stage or 0-to-1 product environment.
What the job really is

As the Lead Product Marketing Manager for Novus, you will spearhead the marketing strategy and go-to-market (GTM) execution for a new product aimed at product engineers and application owners. Your responsibilities will include crafting messaging and positioning, managing the full GTM plan, building community presence, and enabling sales teams to effectively engage with a new audience. This role requires a hands-on approach to drive early commercial outcomes and align cross-functional teams.

Benefits
  • Highly competitive, employer-heavy coverage in the United States, including $0 premium options.
  • Strong 401(k) match.
  • Equity.
  • Flexible time off.
Things to weigh
  • This is a 0-to-1 role, which may involve ambiguity and a lack of established processes.
  • The role requires a strong understanding of AI tools and their application in marketing, which may not be suitable for all candidates.
  • The position is remote but requires collaboration with teams in various locations, which may affect work-life balance.
  • No specific salary listed for remote locations outside of New York or San Francisco.
Job score3.8/5
Benefits2/5
Freshness3/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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