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← OppFi

Head of Lifecycle & Brand Marketing

OppFi
Location
United States
Posted
12 days ago
Department
Marketing
What they actually want (must-haves)
  • 10+ years of marketing experience with a focus in customer marketing
  • 6+ years inspiring, managing, and coaching people and teams
  • FinTech experience and knowledge of working in a highly regulated environment
  • Experience delivering marketing via CRM, specifically the Braze Platform
  • Outstanding communication skills and the ability to connect with stakeholders
  • Ability to identify industry trends and best practices
Nice to have
  • Familiarity with leading Design, Prototyping, Project, Program Management and Development lifecycle tools such as Figma, Monday, Jira
What the job really is

The Head of Lifecycle & Brand Marketing at OppFi will lead the strategy for customer acquisition and retention, ensuring a cohesive brand experience across all customer touchpoints. This role involves managing a team, overseeing lifecycle communications, and collaborating with various departments to enhance customer engagement and brand identity. The position requires a strong focus on data-driven marketing strategies and creative brand development.

Benefits
  • Flexible, remote environment
  • 401(k) matching program
  • Generous paid time off
  • Medical, dental, and vision coverage
  • Tuition reimbursement
  • DoorDash DashPass
Things to weigh
  • No specific salary listed, but a range is provided
  • Role involves managing a team and requires strong leadership skills
  • Position requires a deep understanding of omni-channel marketing and the ability to craft strategy from whitespace
Job score3.6/5
Benefits5/5
Freshness5/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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