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Sr. Marketing Campaign Analyst, Lifecycle Marketing (R14159)

Oportun
Location
Remote - MX
Posted
1 month ago
Department
Marketing
What they actually want (must-haves)
  • 4+ years of experience in lifecycle marketing, CRM, email marketing, or marketing automation, preferably in B2C or fintech
  • Hands-on experience building and launching campaigns or automated journeys in Iterable or similar platforms
  • Strong knowledge of multi-channel campaign execution including email, SMS, push, segmentation, personalization, triggering, QA, and deliverability best practices
  • HTML and CSS experience for email development and troubleshooting
  • Familiarity with Excel or Google Sheets, JSON, API integrations, event-based architectures, and customer data flows
  • Experience with dynamic content or scripting logic such as Handlebars, AMPscript, Liquid, or similar
Nice to have
  • Experience in fintech, financial services, or another regulated industry
  • Experience with mobile lifecycle marketing, including push notifications and in-app messaging
  • Experience creating responsive or hybrid HTML email templates
  • Knowledge of consent management, deliverability, and compliance considerations for customer communications
  • Bachelor's degree or equivalent practical experience
What the job really is

The Sr. Marketing Campaign Analyst will execute and optimize multi-channel marketing campaigns focusing on customer engagement through email, SMS, push notifications, and direct mail. This role involves building and launching campaigns, ensuring quality and compliance, and collaborating with various teams to refine processes and improve campaign performance. The analyst will also manage timelines, conduct A/B testing, and utilize customer data to enhance future campaigns.

Things to weigh
  • No salary listed
  • Remote position may require self-discipline and effective communication skills
  • The role emphasizes collaboration across multiple teams, which may involve navigating complex workflows
Job score2.2/5
Benefits1/5
Freshness1/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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