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Specialist, Search Engine Marketing (SEM)

OpenTable
Location
London, United Kingdom
Posted
19 days ago
Department
Diner Marketing
What they actually want (must-haves)
  • 3+ years of hands-on paid search experience with Google Ads and Microsoft Advertising
  • Expert-level command of keyword research, campaign architecture, and bid strategy
  • Experience managing paid search budgets with a focus on pacing and efficiency
  • Strong knowledge of conversion tracking and attribution
  • Proficiency in analytics and reporting tools like GA4 and advanced spreadsheet analysis
Nice to have
  • Experience in a lead generation environment, preferably B2B
  • Experience optimizing for marketing qualified leads and understanding multi-touch cycles
  • Google Ads certifications and GA4 Individual Qualification
  • Hands-on experience with AI-led ad products
  • Ability to write SQL and familiarity with CRM and marketing automation data
What the job really is

The Specialist, Search Engine Marketing will manage and optimize OpenTable's B2B paid search campaigns across Google Ads and Microsoft Advertising in multiple markets. This role involves hands-on responsibilities such as campaign strategy, keyword management, budget pacing, and performance reporting, while collaborating closely with various teams to enhance the post-click experience and drive lead generation.

Benefits
  • 5 weeks paid vacation
  • Private health & dental insurance
  • Work from (almost) anywhere for up to 20 days per year
  • Company-paid therapy sessions
  • Company-paid subscription to Headspace
  • Annual company-wide week off
Things to weigh
  • No salary listed
  • Expectations for occasional communication outside regular hours due to global operations
  • Role requires in-office presence two days a week in a hybrid model
Job score3.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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