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Senior Lifecycle Marketing Manager - Hunt

onX
Location
Austin, Texas, United States; Bozeman, Montana, United States; Denver, Colorado, United States; Kalispell, Montana, United States; Minneapolis, Minnesota, United States; Missoula, Montana, United States; Portland, Oregon, United States; Salt Lake City, Utah, United States; Seattle, Washington, United States
Posted
1 month ago
Department
Marketing
What they actually want (must-haves)
  • Eight (8) years of lifecycle, CRM, retention, or growth marketing experience
  • Bachelor's degree in Marketing, Business, or equivalent experience
  • Strong experimentation track record with A/B testing
  • Understanding of user behavior and ability to generate insights in Amplitude or similar tools
  • Working knowledge of propensity models and predictive targeting
  • Proficiency with Braze or comparable CRM platform, Amplitude, Figma, and AI tools
Nice to have
  • Familiarity with hunting culture or personal passion for hunting and the outdoors
  • Experience with Liquid templating for dynamic personalization in Braze
  • Experience partnering with data science teams to deploy propensity or churn models
  • Experience optimizing trial-based subscription funnels and paywalls
What the job really is

The Senior Lifecycle Marketing Manager at onX will focus on driving subscription growth for onX Hunt by managing the lifecycle conversion funnel, including D7 and D30 conversions, free-to-paid upgrades, and reactivation of lapsed users. This role involves data analysis, experimentation, and collaboration with various teams to optimize user engagement and retention strategies. The manager will also leverage AI tools to enhance marketing workflows and mentor junior team members.

Benefits
  • Competitive salaries
  • Annual bonuses
  • Equity and opportunities for growth
  • Comprehensive health benefits, including a no-monthly-cost medical plan
  • Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
  • 401k matching at 100% for the first 3% and 50% from 3-5%
Things to weigh
  • Fast-paced environment with evolving priorities
  • Role involves significant data analysis and experimentation
  • No specific mention of remote work policy beyond being a distributed company
Job score3.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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