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Senior PR Manager

onX
Location
Austin, Texas, United States; Bozeman, Montana, United States; Denver, Colorado, United States; Kalispell, Montana, United States; Minneapolis, Minnesota, United States; Missoula, Montana, United States; Portland, Oregon, United States; Salt Lake City, Utah, United States; Seattle, Washington, United States
Posted
1 month ago
Department
Marketing
What they actually want (must-haves)
  • Eight or more years of progressive experience in public relations, communications, or earned media
  • Demonstrated ability to set PR direction and execute work including research, pitching, content development, and measurement
  • Strong track record of building trusted journalist relationships and securing meaningful media coverage
  • Excellent written, verbal, and presentation skills for storytelling
  • Experience directing agency partners and working closely with cross-functional teams
  • Sound judgment in navigating sensitive issues and reputational risks
Nice to have
  • Genuine passion for the outdoors and public land access
  • Established media relationships in relevant industries
  • Experience building PR programs within a high-growth consumer brand or technology company
  • Experience supporting multiple products or business areas
  • Familiarity with affiliate-driven publishers
What the job really is

The Senior PR Manager at onX will be responsible for shaping the public perception of the Offroad and Backcountry products. This role involves developing and executing earned media strategies, building media relationships, leading storytelling efforts, and integrating PR across various business functions. The manager will also monitor media coverage and sentiment, advising on reputational risks and crisis communications.

Benefits
  • Competitive salaries
  • Annual bonuses
  • Equity and opportunities for growth
  • Comprehensive health benefits including a no-monthly-cost medical plan
  • Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
  • 401k matching at 100% for the first 3% saved and 50% from 3-5%
Things to weigh
  • No specific mention of remote work flexibility beyond geographic preferences
  • The role requires travel a few times each quarter
  • The company operates in a fast-paced environment with ambiguity
  • The position is a senior individual contributor role, which may limit team collaboration opportunities
Job score3/5
Benefits5/5
Freshness1/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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