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Marketing Operations Specialist

OnBoard
Location
United States
Posted
17 days ago
Department
Marketing
What they actually want (must-haves)
  • Four or more years in marketing automation, campaign operations, or email marketing
  • At least three years of hands-on Adobe Marketo Engage experience
  • Strong working knowledge of Marketo programs, Smart Campaigns, Smart Lists, segmentation, tokens, templates, nurture programs, and database management
  • Experience with Salesforce campaigns and campaign-member management
  • Working knowledge of HTML and CSS
  • Strong attention to detail, organization, documentation discipline, and ability to manage multiple concurrent campaigns and deadlines
Nice to have
  • Current or recent Adobe Marketo certification
  • Experience supporting B2B SaaS, global, or multi-region programs
  • Working knowledge of data-retention practices and privacy requirements, including CAN-SPAM, GDPR, CCPA, and CASL
  • Bachelor's degree in marketing, business, information systems, or a related discipline
What the job really is

The Marketing Operations Specialist is responsible for executing email and digital marketing campaigns using Adobe Marketo Engage. This role involves managing campaign intake, technical builds, audience segmentation, testing, and deployment, while ensuring campaigns are launched accurately and on time. The specialist will collaborate with various marketing teams and oversee the integration with Salesforce and other marketing technologies.

Benefits
  • Fully remote work with company provided equipment
  • Comprehensive, high-quality medical/prescription drug plan options
  • Employer contribution to Health Savings Account (HSA)
  • Medical Flexible Spending Accounts available
  • Dependent Care Flexible Spending Accounts available
  • Basic life insurance
Things to weigh
  • No salary listed
  • Role heavily focused on operational tasks rather than strategic marketing
  • Requires strong technical skills in Marketo and Salesforce, which may limit broader marketing experience
Job score3.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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